Frans Francis once took 33 sales calls in a row and didn't close a single one. They were qualified leads with money who needed what he was offering, and they all said no. What finally turned it around wasn't a better pitch, but letting go of the rush and the outcome entirely.
On this episode of Selling With Love, Jason Marc Campbell sits down with Frans Francis, founder of Soulful Selling and the only person given Michael Oliver's blessing to carry forward the Natural Selling legacy. Frans breaks down his SERVE framework, why the enthusiasm advice most sales trainers give actually backfires, how opening with vulnerability creates the safety needed for real conversations, and why the strongest position in any negotiation is being genuinely willing to walk away.
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👂Listen out for:
Service, empathy, relationship, vulnerability, enlightened detachment
Why letting go of the outcome closes more deals
Enthusiasm on sales calls often backfires
Red flags that mean you are being manipulated
Honour the process instead of rushing the close
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