Clubhouse exploded overnight. Google+ had better features than Facebook and still died. Colin Hodge says the difference comes down to four letters.
Jason Marc Campbell sits down with Colin Hodge, co-owner of the dating app Down and author of Outrageous Startup Growth, to break down the psychology behind why some products go viral and others quietly disappear. Colin shares the USES framework (urgency, social proof, exclusivity, scarcity), why marketing built for everybody works for nobody, and the identity-driven design lessons hiding in MySpace, dating apps, and his own career of scaling startups.
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👂Listen out for:
The USES framework behind viral growth
Why Google+ lost its FOMO cycle too fast
Marketing for everybody works for nobody
The IKEA effect and identity driven design
Watch your power users not just your growth rate
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Note from Jason: This Podcast, as I have, has evolved. From Selling with Love Podcast and Superhumans at Work by Mindvalley. I remain curious and continue to grow into more topics that can support others on a journey for success and fulfilment. Enjoy ;-)
#ColinHodge #JasonMarcCampbell #SellingWithLove #StartupGrowth #UserPsychology
