The Podcast Strategy Nobody Talks About — Molly Ruland

WEBVTT

00:00.231 --> 00:05.773
[SPEAKER_01]: I always talk about having a podcast to interview the people you want to do business with and don't worry about the audience at all.

00:05.993 --> 00:07.014
[SPEAKER_01]: Don't worry about downloads.

00:07.274 --> 00:10.495
[SPEAKER_01]: The only audience member you need to care about is the person sitting across the table.

00:11.015 --> 00:12.056
[SPEAKER_01]: Form a relationship.

00:15.937 --> 00:23.440
[SPEAKER_00]: Plug into the mind of the world's cutting edge innovators, visionaries, and thought leaders, who are rewriting the rules of sales and success.

00:24.220 --> 00:25.881
[SPEAKER_00]: It's your time to make an impact.

00:26.601 --> 00:30.983
[SPEAKER_00]: I am your host, Jason Mark Campbell, and this is The Selling With Love podcast.

00:35.485 --> 00:40.029
[SPEAKER_00]: Welcome back everybody to the Jason Markano podcast speaking of podcast.

00:40.069 --> 00:43.011
[SPEAKER_00]: That's actually going to be the topic of what we're going to talk about today.

00:43.331 --> 00:47.715
[SPEAKER_00]: For any of you who are looking to get yourselves out there, create content media.

00:47.795 --> 00:48.976
[SPEAKER_00]: There's a lot of different channels.

00:48.996 --> 00:49.696
[SPEAKER_00]: You can choose.

00:49.937 --> 00:52.979
[SPEAKER_00]: There's a lot of different ways that you can make sure that people find who you are.

00:53.059 --> 00:53.780
[SPEAKER_00]: Know what you do.

00:54.160 --> 00:56.302
[SPEAKER_00]: Get to build connection with people.

00:56.982 --> 01:01.365
[SPEAKER_00]: And you might decide to go down a path of the socials, the YouTube podcast.

01:01.745 --> 01:05.168
[SPEAKER_00]: Matter of fact, podcast was quite the buzzword, maybe you're on like six years ago.

01:05.528 --> 01:08.730
[SPEAKER_00]: Everybody was looking at Joe Rogan, everybody say it started podcasting.

01:09.030 --> 01:10.831
[SPEAKER_00]: That wave kind of died down.

01:11.252 --> 01:13.453
[SPEAKER_00]: Did podcast overall die?

01:14.093 --> 01:14.834
[SPEAKER_00]: It's not the case.

01:15.214 --> 01:16.895
[SPEAKER_00]: Matter of fact, podcasts have evolved.

01:16.915 --> 01:20.678
[SPEAKER_00]: And we're going to speak exactly what are the reasons why this medium is still in

01:21.198 --> 01:47.251
[SPEAKER_00]: Extremely underrated medium for you to be able to create content connect with people In order to see exactly what you can be doing to maximize the way that you get to grow your business using this medium that I personally use if you're listening to this you are living proof that it is a functional A medium and you're going to see exactly what you can do if it's something that you've maybe had an inch to create yourself And what are the business reasons that will actually make it a priority perhaps with this year or the next

01:47.711 --> 01:53.393
[SPEAKER_00]: And the guess that I'm bringing to speak about this is Molly Ruin, who's a CEO and founder of Heartcast Media.

01:53.513 --> 01:58.855
[SPEAKER_00]: It's a branded podcast agency working with B2B companies, associations, public sector organization.

01:59.095 --> 02:08.078
[SPEAKER_00]: It's been the last 25 years in multimedia and produced over a thousand episodes, landing in at global top 10 percent, seven times.

02:08.418 --> 02:12.340
[SPEAKER_00]: She has clients that range from NATO to the DC government, B2B founders, coaches, etc.

02:13.120 --> 02:27.005
[SPEAKER_00]: And we're going to discuss exactly why is it that most people get the understanding of the value of a podcast completely wrong and when you figure out what it can do for you, you'll realize again this is such an underrated platform.

02:27.405 --> 02:37.908
[SPEAKER_00]: She's a seller of the number one bestselling book, Speak Your Weight to Sales, which was released during women's history month in 2025, and we're so excited for her to join on the show and give us these insights.

02:38.028 --> 02:38.969
[SPEAKER_00]: Molly, welcome.

02:39.049 --> 02:39.909
[SPEAKER_00]: It's a pleasure to have you.

02:40.367 --> 02:41.548
[SPEAKER_01]: thank you so much for having me.

02:41.568 --> 02:42.869
[SPEAKER_01]: I'm excited to get into it.

02:43.770 --> 02:50.655
[SPEAKER_00]: Yeah, so podcast like let's talk about the buzz like it was I accurate was it like six years ago.

02:50.695 --> 02:56.100
[SPEAKER_00]: It seems like everybody was saying podcast podcast podcast and I just haven't heard that in a long time.

02:56.702 --> 03:15.776
[SPEAKER_01]: Well, you know, there was a really big wave of like, start ugly and just start a podcast and don't worry about it, but the reality is that podcasting is really hard and it takes a lot of time and a lot of intention and if you don't really have that goal set first, it's like kicking the ball down the field and you don't know which goal is yours, you know what I mean?

03:16.556 --> 03:43.508
[SPEAKER_01]: You can waste a lot of time and I always joke that if you want to hide a secret just recorded on a podcast and no one will ever find out because It's probably probably one of it's probably more secure than your bank account honestly like there's no two factor authentication, but anybody going to hear it and it's the truth You have to really work because you get people to listen to your podcast and a lot of people can fuse being a podcaster with having a podcast for business and like what is that really look like

03:44.208 --> 03:48.432
[SPEAKER_01]: And I think most people drastically underestimate how hard it is to be a good interviewer.

03:48.952 --> 03:56.258
[SPEAKER_01]: And you know it when you've been a part of an interview or you've seen it first hand, like we produced a podcast for NATO with Terry Schultz.

03:56.658 --> 03:58.179
[SPEAKER_01]: She's an award-winning journalist.

03:58.599 --> 04:00.581
[SPEAKER_01]: And she hosted this podcast at 3am.

04:00.601 --> 04:02.643
[SPEAKER_01]: She would wake up with a new burn, new burn.

04:02.903 --> 04:06.045
[SPEAKER_01]: She would wake up at 3am and burlain or wherever she was.

04:07.046 --> 04:07.966
[SPEAKER_01]: to record this show.

04:08.246 --> 04:10.987
[SPEAKER_01]: I've never seen anybody control a conversation in the way she does.

04:11.247 --> 04:12.828
[SPEAKER_01]: I was like, I don't even know how to talk.

04:12.868 --> 04:23.471
[SPEAKER_01]: You don't mean, I should just stop talking all together because this woman commands a conversation in such a way she can interrupt you and you don't feel like you've been, you know, it takes a long time, right?

04:23.491 --> 04:25.311
[SPEAKER_01]: There's a reason why Howard Stern is the God.

04:25.351 --> 04:27.612
[SPEAKER_01]: Well, the questionable at times, no doubt.

04:27.652 --> 04:28.012
[SPEAKER_01]: But like,

04:28.312 --> 04:30.655
[SPEAKER_01]: you know, it takes a lot to be a really good interviewer.

04:30.735 --> 04:33.158
[SPEAKER_01]: And so a lot of people go into it, like, what do people want to hear?

04:33.518 --> 04:35.941
[SPEAKER_01]: Well, no disrespect or probably not much from you.

04:36.021 --> 04:37.282
[SPEAKER_01]: Don't think about it that way.

04:37.302 --> 04:38.804
[SPEAKER_01]: You're not trying to become famous.

04:38.824 --> 04:41.066
[SPEAKER_01]: You're not trying to become a podcaster.

04:41.467 --> 04:47.754
[SPEAKER_01]: And if you are, you need an agent and you need PR and you need a lot of money and that is a totally different beast.

04:49.885 --> 04:58.381
[SPEAKER_00]: I think this statistic to jump in real quick is what three episodes that people give up are also like to get consistent on the podcast.

04:58.922 --> 05:00.485
[SPEAKER_00]: Most people just stop quite quickly.

05:01.050 --> 05:07.234
[SPEAKER_01]: Well, yeah, because it used to be pod fade and it was like seven episodes and now it's pod flash and it's like three Amazon.

05:07.254 --> 05:10.857
[SPEAKER_01]: I'm like, let's just call ADD what it is, you know what I mean?

05:10.877 --> 05:17.321
[SPEAKER_01]: Like, but at the same time, I've also said it's very unfair to people to think like you're going to be an audio engineer.

05:17.341 --> 05:18.222
[SPEAKER_01]: People go to school for that.

05:18.622 --> 05:19.643
[SPEAKER_01]: You're going to be a video editor.

05:19.703 --> 05:20.824
[SPEAKER_01]: People go to school for that, too.

05:21.164 --> 05:22.505
[SPEAKER_01]: Are you going to write the content?

05:22.565 --> 05:23.706
[SPEAKER_01]: People go to school for that, too.

05:23.966 --> 05:25.187
[SPEAKER_01]: Are you want to be the interviewer?

05:25.567 --> 05:26.468
[SPEAKER_01]: People go to, you know what I mean?

05:27.168 --> 05:29.389
[SPEAKER_01]: He's like, what are you going to play the violin at the company?

05:29.949 --> 05:31.990
[SPEAKER_01]: Shindig later, you're going to do your own oil changes.

05:32.010 --> 05:33.331
[SPEAKER_01]: Like, where's the limit, my dude?

05:33.351 --> 05:34.031
[SPEAKER_01]: You know what I'm saying?

05:34.051 --> 05:39.174
[SPEAKER_01]: Like, at some point, you have to say that doing the job of seven people might be a little bit too much.

05:39.514 --> 05:46.177
[SPEAKER_01]: And if you're not really clear on what it is that you're trying to do with the podcast, you're literally wasting your time.

05:46.777 --> 05:52.760
[SPEAKER_01]: And if you're not doing quality stuff, you're actually training people to do a couple things, to ignore you.

05:54.161 --> 06:12.777
[SPEAKER_01]: and you're saying a lot about your brand without saying anything and that can hurt you so much more so it's like you know be intentional create quality content while it don't go to fiber for like 17,000 reasons but you know like be very intentional and to I always talk about having a podcast to interview the people you want to do business with

06:13.457 --> 06:14.998
[SPEAKER_01]: don't worry about the audience at all.

06:15.218 --> 06:16.219
[SPEAKER_01]: Don't worry about downloads.

06:16.499 --> 06:19.721
[SPEAKER_01]: The only audience member you need to care about is the person sitting across the table.

06:20.241 --> 06:31.669
[SPEAKER_01]: Form a relationship, listen to some episodes in advance, get to know them a little bit, show up, be valuable, have a microphone, be at your desk, not at Whole Foods or the dentist because that actually happened one time.

06:31.689 --> 06:34.671
[SPEAKER_01]: The guy was like, hang on, I got a spit and I was like, is this real life?

06:34.851 --> 06:36.612
[SPEAKER_01]: Is this actually happening right now?

06:36.672 --> 06:39.074
[SPEAKER_01]: Like, you know, so, and it was podcast.

06:39.414 --> 06:40.274
[SPEAKER_01]: It really was, right?

06:41.495 --> 06:47.256
[SPEAKER_01]: When you get really clear on what your goal is and you realize that you don't need to get 10,000 people to listen to your podcast.

06:47.316 --> 06:51.997
[SPEAKER_01]: In fact, if 10,000 people heard me and fell in love me tomorrow, it would be a problem.

06:52.498 --> 06:54.318
[SPEAKER_01]: I don't want 10,000 new clients.

06:54.358 --> 06:55.838
[SPEAKER_01]: I don't want 1,000 new clients.

06:56.339 --> 07:04.160
[SPEAKER_01]: You know, so I think understanding what the goal is and being realistic about it is the first place to start and how does that feed into your business?

07:04.400 --> 07:05.781
[SPEAKER_01]: And more importantly,

07:11.602 --> 07:14.686
[SPEAKER_01]: Nobody's going to want to listen to it because you don't even want to listen to it.

07:17.550 --> 07:24.739
[SPEAKER_00]: You mentioned that there's a very big difference between being a podcaster and launching a podcast for business.

07:25.320 --> 07:29.005
[SPEAKER_00]: What changes when you adopt this new kind of ideology?

07:30.974 --> 07:35.219
[SPEAKER_01]: Well, because if you're doing the podcast for your business, you're trying to get clients into your pipeline, right?

07:35.239 --> 07:37.121
[SPEAKER_01]: You're trying to get them to hear about your services.

07:37.201 --> 07:42.407
[SPEAKER_01]: If you're trying to be a podcast firm, if you're trying to be a Joe Rogan out in the world, that is very different.

07:42.447 --> 07:43.889
[SPEAKER_01]: That's like trying to be an actor.

07:44.430 --> 07:47.033
[SPEAKER_01]: It's the same thing you need to have an agent.

07:47.313 --> 07:48.294
[SPEAKER_01]: You need to spend money.

07:49.215 --> 07:49.815
[SPEAKER_01]: a lot of money.

07:49.855 --> 07:51.596
[SPEAKER_01]: You need to spend a lot of money on ads.

07:51.616 --> 07:55.238
[SPEAKER_01]: Like a lot of people think that this content is organic and all these downloads are organic.

07:55.258 --> 07:56.579
[SPEAKER_01]: They're not organic.

07:56.859 --> 07:58.680
[SPEAKER_01]: That's why there's billboards for podcasts.

07:58.760 --> 07:59.480
[SPEAKER_01]: You know what I mean?

07:59.500 --> 08:03.922
[SPEAKER_01]: If Theo von's podcast was so organically popular, there wouldn't be ads for it.

08:03.942 --> 08:05.703
[SPEAKER_01]: There wouldn't be short clips for it, right?

08:05.723 --> 08:08.424
[SPEAKER_01]: Like even ESPN and I give this example a lot.

08:08.985 --> 08:10.145
[SPEAKER_01]: Even ESPN, right?

08:10.345 --> 08:12.166
[SPEAKER_01]: I'm traumatized by sports because I grew up in a

08:16.450 --> 08:20.166
[SPEAKER_01]: On every sports program they show the Instance and Replay, but 3-4 times.

08:21.501 --> 08:28.924
[SPEAKER_01]: Yet, ESPN all day long on their social media says, in case you missed it, how does anyone miss anything on ESPN ever?

08:29.004 --> 08:33.746
[SPEAKER_01]: It's physically impossible because they show you everything six, seven, eight, nine times.

08:34.106 --> 08:37.548
[SPEAKER_01]: And even ESPN has to say, hey, don't forget, right?

08:37.568 --> 08:43.210
[SPEAKER_01]: So this idea that like you're going to start a podcast and post about it five times and get all these downloads and it's going to turn into money.

08:43.330 --> 08:44.731
[SPEAKER_01]: It's a fallacy, man.

08:44.751 --> 08:47.692
[SPEAKER_01]: It's a complete fallacy and it's a setup for a lot of people.

08:48.512 --> 08:52.255
[SPEAKER_01]: And as a big waste of time money and it's very, it's degrading.

08:52.315 --> 08:53.536
[SPEAKER_01]: Nobody likes to be rejected.

08:53.576 --> 08:55.477
[SPEAKER_01]: It's hard enough to be in this world.

08:55.517 --> 08:59.400
[SPEAKER_01]: You know what I mean with that and more layers of rejection under your daily life?

08:59.480 --> 09:01.581
[SPEAKER_01]: I just suck a to me, you know what I mean?

09:01.621 --> 09:02.402
[SPEAKER_01]: No one likes me.

09:02.442 --> 09:02.722
[SPEAKER_01]: Great.

09:02.782 --> 09:03.743
[SPEAKER_01]: No one wants to listen to me.

09:04.063 --> 09:29.602
[SPEAKER_01]: But if you focus on something you're really passionate about and you care about and any of the people you want to do business with the people that you respect or I always tell people imagine you're the networking event and you go up to the bar and oh oh you're drinking a Glenn live it to oh hey what's your name oh where you work oh and you're just chopping up you're just having oh oh oh you do oh yeah oh you know someone's oh yeah yeah man that project last year almost kills us right you want to be more like that you don't want to talk about your business you don't want to talk about what you do

09:30.563 --> 09:32.865
[SPEAKER_01]: just be passionate about the subject and who you're talking to.

09:33.306 --> 09:35.268
[SPEAKER_01]: And then at the end they're going to go men that was great.

09:35.348 --> 09:36.169
[SPEAKER_01]: You showed up prepared.

09:36.189 --> 09:37.150
[SPEAKER_01]: You did a great intro.

09:37.170 --> 09:38.971
[SPEAKER_01]: I can tell you know your stuff.

09:39.011 --> 09:40.193
[SPEAKER_01]: You don't mean you're really into this.

09:41.033 --> 09:47.320
[SPEAKER_01]: I think I got an intro for you, or let's go to the call next week, or you know nurture that relationship.

09:47.340 --> 09:47.440
[SPEAKER_01]: Do

09:47.960 --> 09:52.242
[SPEAKER_01]: 15 of those in nurture the hell out of those 15 leads and follow up with them.

09:52.262 --> 09:58.165
[SPEAKER_01]: And then tag them when the content is ready and ask for the meeting, ask for the intro, ask for the donation, whatever it is.

09:58.525 --> 10:00.286
[SPEAKER_01]: But nurture those and focus on that.

10:00.326 --> 10:05.689
[SPEAKER_01]: And when you do that, then the audience comes because people actually want to listen in on that conversation.

10:05.809 --> 10:07.990
[SPEAKER_01]: So like I have a podcast called Camp Content.

10:08.010 --> 10:09.210
[SPEAKER_01]: We talked about content marketing.

10:09.250 --> 10:09.450
[SPEAKER_01]: Why?

10:09.510 --> 10:11.511
[SPEAKER_01]: I have about a multimedia agency for 25 years.

10:11.591 --> 10:12.932
[SPEAKER_01]: I have done crazy stuff.

10:13.252 --> 10:15.855
[SPEAKER_01]: I have done illegal raves and warehouses.

10:15.956 --> 10:25.026
[SPEAKER_01]: I have literally hosted an event at the Smithsonian packed up our equipment and went to a warehouse in Northeast DC until eight o'clock the next morning, right?

10:25.067 --> 10:26.248
[SPEAKER_01]: Same people, same equipment.

10:26.288 --> 10:27.610
[SPEAKER_01]: I could tell stories for days.

10:27.650 --> 10:29.492
[SPEAKER_01]: So for me, content marketing

10:30.653 --> 10:34.454
[SPEAKER_01]: You know, I got to start shopping up with somebody like, oh, okay, let's get into it.

10:34.494 --> 10:35.694
[SPEAKER_01]: And then like, oh, this was fun.

10:36.034 --> 10:36.674
[SPEAKER_01]: I like this.

10:36.894 --> 10:37.534
[SPEAKER_01]: I like you.

10:37.594 --> 10:38.555
[SPEAKER_01]: You did a good intro.

10:38.575 --> 10:39.495
[SPEAKER_01]: You showed up prepared.

10:39.555 --> 10:41.755
[SPEAKER_01]: That person is probably going to say yes.

10:41.795 --> 10:44.676
[SPEAKER_01]: When you say, hey, would you mind making that intro to tell them like you mentioned?

10:44.696 --> 10:48.617
[SPEAKER_01]: Well, you know, or hey, could I get 10 minutes to put my product in front of you?

10:48.677 --> 10:49.457
[SPEAKER_01]: Maybe you can help me.

10:49.717 --> 10:51.517
[SPEAKER_01]: They're going to say yes because I like you.

10:51.617 --> 10:53.198
[SPEAKER_01]: And that's where the business happens.

10:53.278 --> 10:55.218
[SPEAKER_01]: And I think people have this fallacy of like,

10:55.533 --> 11:01.316
[SPEAKER_00]: My golden voice, people are gonna hear me and come flocking to me and give me all of their money.

11:01.536 --> 11:03.858
[SPEAKER_01]: Well, you know, so far it hasn't worked.

11:04.298 --> 11:06.139
[SPEAKER_01]: So I wouldn't hold your breath.

11:06.259 --> 11:06.919
[SPEAKER_01]: You know what I mean?

11:06.959 --> 11:09.060
[SPEAKER_01]: Like people tell me how to grade boys all the time.

11:09.121 --> 11:10.861
[SPEAKER_01]: I don't have the checks rolling, yeah.

11:10.922 --> 11:14.403
[SPEAKER_01]: You know, so be realistic about it, you know?

11:15.444 --> 11:20.667
[SPEAKER_00]: I feel like you slapped the delulu out of everyone who wants to be a content superstar.

11:21.841 --> 11:27.326
[SPEAKER_01]: Well, you know, if you want to do that, you can and it's very possible, right?

11:27.346 --> 11:29.147
[SPEAKER_01]: Like I got detained by ice last year.

11:29.167 --> 11:36.133
[SPEAKER_01]: It's a little thing and then I went viral and now I have this like gaggle of 65 year old women who follow me and they're like ready to ride it, darn.

11:36.813 --> 11:38.955
[SPEAKER_01]: Happened completely accidentally, you know what I mean?

11:38.975 --> 11:40.677
[SPEAKER_01]: They're like, yes, ma'ol, you all love it, right?

11:41.337 --> 12:03.200
[SPEAKER_01]: one day I might activate that sleeper so and watch out world because there's nothing like a bunch of angry 65 year old women let me tell you we got nothing to lose you know so watch out world but it's just this idea of like people are going to want to hear it and then they're not using a microphone and they're not editing the video and I'm like man you know you really only get one chance to make a good first impression and like don't worry about LinkedIn don't in fact

12:04.021 --> 12:04.781
[SPEAKER_01]: Forget LinkedIn.

12:04.801 --> 12:06.742
[SPEAKER_01]: They're literally suppressing women's voices.

12:07.723 --> 12:09.104
[SPEAKER_01]: It is a trash platform.

12:09.124 --> 12:10.164
[SPEAKER_01]: They keep changing the out.

12:10.204 --> 12:14.907
[SPEAKER_01]: You're never going to get the attention in an organic way of the masses.

12:15.367 --> 12:23.451
[SPEAKER_01]: But you can get the attention of the CMO at this $3 million year company who's like, we've been wanting to start a podcast.

12:23.551 --> 12:24.451
[SPEAKER_01]: And I like you, Molly.

12:24.531 --> 12:25.132
[SPEAKER_01]: You're funny.

12:25.212 --> 12:26.192
[SPEAKER_01]: You're my cup of tea.

12:26.432 --> 12:27.193
[SPEAKER_01]: Let's do this.

12:27.253 --> 12:27.753
[SPEAKER_01]: You know what I mean?

12:27.793 --> 12:28.914
[SPEAKER_01]: Here's a hundred K this year.

12:29.354 --> 12:31.615
[SPEAKER_01]: That is far more likely to happen.

12:32.015 --> 12:39.017
[SPEAKER_01]: than me impressing the masses with my beautiful voice of God that makes them all lay down and hand me their wallets.

12:39.077 --> 12:40.297
[SPEAKER_01]: It's just not real.

12:40.857 --> 12:55.181
[SPEAKER_01]: And so I think when you're really targeted that way, like identify 15 people that you want to know, that you want to do business with, not your dream, because there's a bunch of agencies out here selling this interview, your dream client, listen, this isn't high school.

12:55.201 --> 12:56.241
[SPEAKER_01]: We're not doing that anymore.

12:56.281 --> 13:01.002
[SPEAKER_01]: Okay, it's not about your dream client, like all my podcasts, I interview CMOs.

13:01.382 --> 13:07.108
[SPEAKER_01]: I particularly like to interview fractional CMOs because they have multiple clients who might want podcasts, right?

13:07.649 --> 13:08.770
[SPEAKER_01]: It's not my dream.

13:08.830 --> 13:10.212
[SPEAKER_01]: I don't want to interview, you know what I mean?

13:10.252 --> 13:12.154
[SPEAKER_01]: Like, yeah, I'd love to interview Bob Marley.

13:12.174 --> 13:15.237
[SPEAKER_01]: I don't think he's available, but that's not kind of film my coffers either.

13:15.277 --> 13:15.978
[SPEAKER_01]: You know what I'm saying?

13:16.018 --> 13:18.821
[SPEAKER_01]: Like, my dream guess is not around.

13:19.182 --> 13:19.542
[SPEAKER_01]: But...

13:20.563 --> 13:33.426
[SPEAKER_01]: companies that align with me like I'm working with this company and they recycle cloud computing equipment and they're out of Minnesota and they love prints and they love 90s hip-hop and I'm like I think we are meant to be together forever.

13:33.486 --> 13:34.726
[SPEAKER_01]: This is a match made in heaven.

13:35.406 --> 13:45.728
[SPEAKER_01]: I really do and they're amazing and we're always cracking jokes on the meetings and they you know they do cameos and stuff with their company me like they're they're they're great and they're also a huge company that can afford to pay me forever.

13:46.428 --> 13:48.749
[SPEAKER_01]: And they also do things that I feel good about.

13:48.769 --> 13:52.430
[SPEAKER_01]: They recycle cloud computing equipment and they're trying to make things more eco friendly.

13:52.490 --> 13:57.191
[SPEAKER_01]: And I'm like, I feel good about taking their money every month because I align with them and their mission.

13:57.631 --> 13:58.911
[SPEAKER_01]: And that is super valuable.

13:58.991 --> 14:01.392
[SPEAKER_01]: And those people found me from here on the podcast.

14:02.032 --> 14:03.852
[SPEAKER_01]: I was on sales gravy with Jet Blown.

14:04.353 --> 14:05.353
[SPEAKER_01]: They heard me on the podcast.

14:05.373 --> 14:06.273
[SPEAKER_01]: They thought I was funny.

14:06.933 --> 14:09.694
[SPEAKER_01]: The day it went live, I had a discovery call booked with them.

14:09.874 --> 14:13.455
[SPEAKER_01]: Like for three days later, and they were quoting me on the sales call.

14:14.250 --> 14:22.207
[SPEAKER_01]: Because I say the same thing every time I say form relationships like actually care, show up as a human, be excited, be passionate.

14:23.757 --> 14:48.071
[SPEAKER_01]: interview the people you want to do business with and they were like this is exactly what we've been talking about in the last three meetings and they hired me right so I don't know how many people listen to that episode it wasn't two million but it was enough right and I think that's the distinction that people need to understand get really clear on your messaging get really clear on who you're talking to and be consistent and if you want to sign 100 thousand dollar contract or one million dollar contract you got to make sure your content looks like that if it looks

14:49.712 --> 14:51.933
[SPEAKER_01]: Nobody's given you a million dollar contract.

14:52.593 --> 14:55.735
[SPEAKER_01]: If your content is janky, you're better off not doing it.

14:56.775 --> 15:05.319
[SPEAKER_00]: You know, I listen to you speak and I'm thinking about my own journey as somebody who's created this podcast, been God maybe around six years now that I've been running this.

15:05.880 --> 15:12.503
[SPEAKER_00]: And I think of every single big deal that I've had since that time have all come from guests that I've had on the show.

15:13.223 --> 15:16.005
[SPEAKER_00]: And it's like, wait, that's true.

15:16.425 --> 15:17.426
[SPEAKER_00]: That is exactly it.

15:17.446 --> 15:24.350
[SPEAKER_00]: So even the company I'm working with right now, we do breath work, and that was somebody that I was hosting the show, brought them on the show, and then he's like, what do you do?

15:24.370 --> 15:29.674
[SPEAKER_00]: I was like, oh, I managed companies, and I helped them organize their leadership, and he's like, oh my god, that's what I need.

15:29.734 --> 15:32.936
[SPEAKER_00]: And so the story you're telling me, I'm like, oh, this is the way.

15:33.557 --> 15:36.579
[SPEAKER_00]: And it's crazy because most of the time,

15:37.419 --> 15:47.442
[SPEAKER_00]: you start that podcast and you think your audience is the listeners, but when you start doing the shift that it's the guess that you bring on the show, you start having a completely different energy about it.

15:47.542 --> 15:54.864
[SPEAKER_00]: Now, you did mention that starting that podcast does still have a lot of things to make it not so janky.

15:55.284 --> 16:03.326
[SPEAKER_00]: So yes, if you are going to pick this path, there's probably a few pre-requisites or things you need to have your house in order before you decide to go down this path.

16:04.680 --> 16:04.920
[SPEAKER_01]: Yes.

16:05.200 --> 16:06.221
[SPEAKER_01]: Number one strategy.

16:06.301 --> 16:07.681
[SPEAKER_01]: What is what is the goal?

16:07.761 --> 16:08.862
[SPEAKER_01]: What is the real goal?

16:09.002 --> 16:09.282
[SPEAKER_01]: Right?

16:09.622 --> 16:10.122
[SPEAKER_01]: Number one.

16:10.562 --> 16:14.384
[SPEAKER_01]: And number two, get a microphone for the love of Christ and not a Yeti.

16:14.764 --> 16:16.045
[SPEAKER_01]: I was like, I just kind of look at your mic.

16:16.065 --> 16:17.905
[SPEAKER_01]: I was like, please don't be using a Yeti, but you're not.

16:17.925 --> 16:19.306
[SPEAKER_01]: You're using a really nice microphone.

16:19.346 --> 16:19.886
[SPEAKER_01]: I know that.

16:19.906 --> 16:20.186
[SPEAKER_01]: Yes.

16:20.426 --> 16:23.508
[SPEAKER_00]: And I'm so happy because I also have that hate for the Yeti.

16:23.548 --> 16:27.029
[SPEAKER_00]: And as soon as I see them like, ah, I'm going to hear every motorcycle on your road.

16:28.693 --> 16:50.787
[SPEAKER_00]: people like I love my area like why why it makes me so mad, but that's all we could we could have like a I've done the entire podcast episodes about the yeti being terrible so why it's a long time, let's put a little sidebar here I know this is a bit of a tangent but like the yeti's great if you're in a studio, but if you're like if you're in an untreated room you need a you need a dynamic microphone.

16:51.267 --> 16:52.728
[SPEAKER_01]: You got a condenser microphone.

16:52.828 --> 16:57.891
[SPEAKER_01]: Yes, and there's a reason why Yeti doesn't go to any podcast conventions Because they're not podcast microphones.

16:58.612 --> 16:59.072
[SPEAKER_00]: There you go.

16:59.352 --> 17:00.153
[SPEAKER_01]: So I have a plan.

17:00.293 --> 17:03.875
[SPEAKER_01]: Have a good microphone and Higher somebody like higher in agency.

17:04.055 --> 17:04.776
[SPEAKER_01]: It's gonna be worth it.

17:04.936 --> 17:07.237
[SPEAKER_01]: Especially if you're like, okay I'm gonna do 15 episodes.

17:07.477 --> 17:09.419
[SPEAKER_01]: I'm gonna be really intentional with those 15 people.

17:09.439 --> 17:09.999
[SPEAKER_01]: I'm gonna interview.

17:10.239 --> 17:11.500
[SPEAKER_01]: I'm gonna make bang-up graphics

17:11.720 --> 17:18.562
[SPEAKER_01]: I'm going to follow up with them seven times, I'm going to tag them in LinkedIn and I'm going to maximize those 15 interviews and I'm going to close one deal out of it.

17:18.582 --> 17:21.123
[SPEAKER_01]: And then you're like, oh, okay, then the ROI on that isn't bad.

17:21.143 --> 17:25.224
[SPEAKER_01]: You're like, okay, I spent a grand for the season, whatever the map is, or you know what I mean, 10 grand.

17:25.484 --> 17:27.565
[SPEAKER_01]: But if you can close the deal, that's worth 20 grand.

17:27.785 --> 17:30.525
[SPEAKER_01]: And then you still have 14 other episodes that you can make magic with.

17:30.865 --> 17:35.907
[SPEAKER_01]: And a lot of times, like podcast, I call them collateral benefits, which is really like a banking term, but it's like,

17:36.247 --> 17:38.148
[SPEAKER_01]: You know, the other stuff that comes, it's not.

17:38.248 --> 17:39.829
[SPEAKER_01]: Everyone's like, how do I monetize my podcast?

17:39.849 --> 17:41.650
[SPEAKER_01]: I'm like, well, stop saying that first of all, right?

17:41.670 --> 17:45.072
[SPEAKER_01]: Cause it's not like, I don't know where that came from.

17:45.112 --> 17:47.194
[SPEAKER_01]: But it's all about the collateral benefits.

17:47.234 --> 17:50.556
[SPEAKER_01]: It's about the people who say, Ella, I had a convention.

17:50.636 --> 17:51.956
[SPEAKER_01]: Oh, man, I heard you want to podcast.

17:52.297 --> 17:54.478
[SPEAKER_01]: We'd love to have you speak at our annual meeting.

17:55.018 --> 17:59.401
[SPEAKER_01]: Or, you know, it's all these other things that are not like a direct line.

17:59.461 --> 18:00.722
[SPEAKER_01]: But they do help.

18:01.302 --> 18:02.142
[SPEAKER_01]: They do help.

18:02.182 --> 18:05.063
[SPEAKER_01]: They do establish your credibility, all those things.

18:05.083 --> 18:08.124
[SPEAKER_01]: So when you think about it, the ROI on that, it's better.

18:08.164 --> 18:19.266
[SPEAKER_01]: And if you're going to do a podcast, yeah, you should have, like, you know, for example, with our company, I create a crazy in-depth client profile for everyone of my clients and we updated every 30 days.

18:19.646 --> 18:23.707
[SPEAKER_01]: I take every single transcript from every ever, ever, ever, ever recorded for them.

18:23.987 --> 18:25.507
[SPEAKER_01]: They're linked in their LinkedIn posts.

18:25.527 --> 18:26.588
[SPEAKER_01]: They're linked in newsletters.

18:28.248 --> 18:32.913
[SPEAKER_01]: throw it into this profile, every 30 days we pull all the transcripts from their podcast and refresh it.

18:33.213 --> 18:35.896
[SPEAKER_01]: So everything we write for that client sounds like them.

18:35.936 --> 18:44.424
[SPEAKER_01]: So my dating coach, his show notes, key descriptions, takeaways, timestamps, quotes, all sound like him, the dating coach.

18:44.685 --> 18:52.012
[SPEAKER_01]: And then my attorneys, out of DC, they talk about sanctions in Iran, do not sound like my dating coach.

18:52.292 --> 18:52.472
[SPEAKER_01]: Right?

18:52.532 --> 18:58.316
[SPEAKER_01]: And then my lady who does the industry night and bar taste things in wine taste things in DC bars.

18:58.336 --> 18:59.837
[SPEAKER_01]: She's like, girl, it's your girl Nicky.

19:00.137 --> 19:03.319
[SPEAKER_01]: Her show notes are completely written in her voice.

19:03.359 --> 19:05.060
[SPEAKER_01]: So we go above and beyond.

19:05.080 --> 19:05.980
[SPEAKER_01]: We're making graphics.

19:06.000 --> 19:06.781
[SPEAKER_01]: We're doing show notes.

19:06.801 --> 19:07.782
[SPEAKER_01]: We're making blog posts.

19:07.802 --> 19:08.822
[SPEAKER_01]: We're making LinkedIn posts.

19:08.842 --> 19:11.284
[SPEAKER_01]: We're making, I mean, we're giving you this arsenal.

19:11.324 --> 19:12.785
[SPEAKER_01]: So all you have to do is show up.

19:12.925 --> 19:14.926
[SPEAKER_01]: We'll even do guest travel, even write the intro.

19:14.946 --> 19:17.487
[SPEAKER_01]: I mean, we make it as easy as possible because I know the formula.

19:17.828 --> 19:18.208
[SPEAKER_01]: You show up

19:20.189 --> 19:21.650
[SPEAKER_01]: And then you use all your assets.

19:22.050 --> 19:27.533
[SPEAKER_01]: If not, what you're going to do, you're going to spend time learning riverside, you're going to spend a bunch of time editing something, and it's going to sound worse.

19:27.553 --> 19:32.655
[SPEAKER_01]: Somehow, after you spend three hours on it, then if you just left it alone, we've all been there.

19:32.975 --> 19:35.937
[SPEAKER_01]: Or like, oh, that seems like a cool feature, like, why do I sound like a robot?

19:35.957 --> 19:36.957
[SPEAKER_01]: What just happened, right?

19:37.338 --> 19:40.159
[SPEAKER_01]: You're going to spend time creating graphics, you're going to spend time doing the show.

19:40.359 --> 19:46.602
[SPEAKER_01]: You're going to spend five, six hours doing all this stuff that has nothing to do with reaching out to that person and getting another meeting.

19:47.003 --> 19:49.644
[SPEAKER_01]: And so when you look at it from that perspective, it makes sense.

19:50.004 --> 20:05.288
[SPEAKER_01]: Now, if you want to have a podcast about kitten mittens and you don't care and you don't need an ROI and you're not doing it for business and have at it, record with a shitty mic, do your thug fizzle, that's a whole different conversation than moving the needle for your business and filling your pipeline.

20:05.328 --> 20:17.352
[SPEAKER_01]: So I highly recommend you hire somebody and I highly recommend you hire an agency that understands SEO and understands strategy and understands your ideal client if you're doing it for a business because yes, you can hire somebody.

20:17.972 --> 20:24.253
[SPEAKER_01]: And they can add to your podcast, but if they don't understand what it is you do and why you do it and the SEO and why those words matter.

20:24.273 --> 20:30.215
[SPEAKER_01]: So instead of saying, join us for this wonderfully enlightening conversation about the massive chat.

20:30.615 --> 20:36.776
[SPEAKER_01]: No, talking about data disruption and cybersecurity today with the CEO of, you know, no SEO weighted keywords.

20:36.856 --> 20:41.037
[SPEAKER_01]: Everything is everything is for a goal for a purpose for you to be found by Google.

20:41.057 --> 20:44.077
[SPEAKER_01]: Because the two hills I die on are podcasting and SEO.

20:44.117 --> 20:46.538
[SPEAKER_01]: So like, that's my main jam, podcasting and SEO.

20:47.098 --> 20:51.740
[SPEAKER_01]: Let the people find the people we're looking for you, make sure they can find you super simple, right?

20:52.120 --> 20:55.261
[SPEAKER_01]: So higher an agency, buy a microphone.

20:55.341 --> 20:57.762
[SPEAKER_01]: If you hire a good agency like ours, we send you a microphone.

20:57.782 --> 20:59.503
[SPEAKER_01]: So we take that off the table before you completely.

20:59.523 --> 21:00.803
[SPEAKER_01]: We just foolproof it.

21:00.843 --> 21:01.264
[SPEAKER_01]: No problem.

21:01.284 --> 21:02.144
[SPEAKER_01]: It just shows up at your door.

21:02.164 --> 21:02.764
[SPEAKER_01]: You plug it in.

21:02.804 --> 21:03.424
[SPEAKER_01]: You're good to go.

21:04.185 --> 21:07.146
[SPEAKER_00]: And that's what that geek, what's the microphone you send?

21:07.786 --> 21:10.407
[SPEAKER_01]: Don't hate me, but we send in sure MV7, but I send it with the

21:12.898 --> 21:33.782
[SPEAKER_00]: the sure mv7 plus so you don't have the janky u s b micro you got to get the u s v c one yes exactly exactly that's what i mean i need to have great because my my court keeps coming with the fact that i better i move to much is going to screw the the road p s and i think it's p s a plus boom arm i went through so many boom arm this one

21:35.003 --> 21:35.243
[SPEAKER_01]: Nice.

21:35.403 --> 21:35.803
[SPEAKER_01]: I love it.

21:36.064 --> 21:38.285
[SPEAKER_01]: I love me a road to a fan road.

21:38.405 --> 21:39.285
[SPEAKER_01]: Brown does a good job.

21:39.305 --> 21:41.867
[SPEAKER_01]: You know, they still actually have has connections.

21:42.347 --> 21:45.208
[SPEAKER_00]: By the way, this has been a microphone I've had for like six years.

21:45.308 --> 21:47.449
[SPEAKER_00]: It's recorded my audio book for my book.

21:47.910 --> 21:49.150
[SPEAKER_00]: It's just been a wonder.

21:49.530 --> 21:50.371
[SPEAKER_00]: It's getting a little old.

21:50.391 --> 21:52.012
[SPEAKER_00]: There's sometimes it gets a little like jumpy.

21:52.032 --> 21:53.052
[SPEAKER_00]: But I don't want to get rid of it.

21:53.152 --> 21:55.253
[SPEAKER_00]: If I would, I'd be getting the MV7.

21:55.433 --> 21:57.414
[SPEAKER_00]: Because sometimes you just need that USB plug-in.

21:57.895 --> 21:59.636
[SPEAKER_01]: Dude, it's, it's a great microphone.

21:59.816 --> 22:01.356
[SPEAKER_01]: And it's, it's like foolproof.

22:01.376 --> 22:04.258
[SPEAKER_01]: Because it works further away and closer and like, you know,

22:04.558 --> 22:06.339
[SPEAKER_01]: You know, I'm like, where's your microphone?

22:06.359 --> 22:07.580
[SPEAKER_00]: And they're like, it's over here.

22:07.600 --> 22:09.801
[SPEAKER_01]: I'm like, uh, what are you doing?

22:09.821 --> 22:13.222
[SPEAKER_01]: It's, it's not a cup of pens, my dude.

22:13.242 --> 22:13.863
[SPEAKER_01]: You know what I mean?

22:13.883 --> 22:15.323
[SPEAKER_01]: Like bring it closer to your face.

22:15.343 --> 22:16.744
[SPEAKER_01]: You know, because I always, I'm like, where's your mic?

22:16.784 --> 22:19.645
[SPEAKER_01]: And then I go, I'm like, what do you just go?

22:19.845 --> 22:23.067
[SPEAKER_00]: You know, and then they pull it up and they show it's a Yeti, you're like, okay, put it back.

22:23.807 --> 22:24.708
[SPEAKER_00]: Switch to your MacBook.

22:25.428 --> 22:38.171
[SPEAKER_01]: Yeah, I'm like air, air pods would be better, although they are not, but yeah, we send people like the boom arm, we send every, we just make it really easy for them, like listen, you know, it's going to, it's going to help everything so.

22:39.111 --> 22:46.112
[SPEAKER_00]: So Molly, obviously there's agencies like yours that do an incredible job taking care of all the little like nuts and bolts, bells and whistles, everything around.

22:46.292 --> 22:49.473
[SPEAKER_00]: We got equipment needs to be taken care of and the production needs to be taken care of.

22:50.233 --> 22:55.020
[SPEAKER_00]: If you're somebody who wants to go and create a podcast, what's the skill you need to train?

22:55.061 --> 23:01.430
[SPEAKER_00]: And what is kind of left on that person who's interviewing that needs to be like, oh, I like doing this and I can develop my skills in doing that.

23:03.200 --> 23:05.723
[SPEAKER_01]: Well, I think that's a kind of more of a creative thing.

23:05.743 --> 23:16.593
[SPEAKER_01]: Like if you're interested in that and, you know, definitely people can do a lot of that themselves, but I think the art of interviewing is the number one thing that people should focus on to be honest.

23:16.633 --> 23:23.941
[SPEAKER_01]: Because, you know, and I'm not trying to give Riverside a free plug because they honestly piss me off with all their new unnecessary features all the time.

23:24.141 --> 23:24.461
[SPEAKER_01]: But...

23:25.342 --> 23:31.666
[SPEAKER_01]: You could record on Riverside and edit it fairly well with AI and stuff, right?

23:31.686 --> 23:39.971
[SPEAKER_01]: So you could fake the funk pretty well, but you still just want to be really clear on the biggest mistake I see people make is not writing their own intro.

23:40.011 --> 23:41.572
[SPEAKER_01]: They just read whatever people send them.

23:41.832 --> 23:43.413
[SPEAKER_01]: And you can tell it's the first time they ever read it.

23:43.473 --> 23:46.655
[SPEAKER_01]: And they're like, Molly, Roe, and you're like, Bro, what are you doing?

23:46.675 --> 23:47.135
[SPEAKER_01]: You know what I mean?

23:47.435 --> 23:49.757
[SPEAKER_01]: That's a golden opportunity warm somebody up.

23:50.057 --> 23:54.600
[SPEAKER_01]: Just like if you were introducing your guy friend to a girlfriend, you know, you wouldn't say,

23:55.280 --> 23:56.581
[SPEAKER_01]: as Molly, she's all right.

23:57.401 --> 23:58.061
[SPEAKER_01]: That's Tom.

23:58.761 --> 24:00.842
[SPEAKER_01]: You would go, hey Tom, works for kids.

24:00.862 --> 24:01.923
[SPEAKER_01]: He's great guy.

24:01.983 --> 24:03.063
[SPEAKER_01]: Molly, you know what I mean?

24:03.103 --> 24:04.944
[SPEAKER_01]: You would, you would gas it up a little bit.

24:04.984 --> 24:11.006
[SPEAKER_01]: So like doing a really good intro, having segments for your show, making it very clear, crowd control, right?

24:11.046 --> 24:15.108
[SPEAKER_01]: Like with my podcast, I had like four segments and it was a 30 minute show.

24:15.388 --> 24:21.891
[SPEAKER_01]: But what it did is it's signal people to like, don't wax poetic for 20 minutes about what you did for IBM in 1993.

24:21.951 --> 24:22.751
[SPEAKER_01]: You know what I mean?

24:22.811 --> 24:25.412
[SPEAKER_01]: I don't know enough about that to go that deep.

24:25.772 --> 24:27.513
[SPEAKER_01]: So I tell them we have a looking back segment.

24:27.553 --> 24:28.173
[SPEAKER_01]: Three questions.

24:28.454 --> 24:30.434
[SPEAKER_01]: Look right now segment, three questions.

24:30.694 --> 24:32.535
[SPEAKER_01]: Looking forward with segment, three questions.

24:32.775 --> 24:33.956
[SPEAKER_01]: And then wild card round.

24:34.176 --> 24:35.376
[SPEAKER_01]: And then a real or fake round.

24:35.396 --> 24:36.657
[SPEAKER_01]: And people were like, all right, you know?

24:36.877 --> 24:38.998
[SPEAKER_01]: But it was fun, it was fast, it was quick.

24:39.138 --> 24:42.039
[SPEAKER_01]: I didn't, I didn't intro that was like, Tom is amazing.

24:44.000 --> 24:45.521
[SPEAKER_01]: And he got 10 million new advance.

24:45.641 --> 24:50.582
[SPEAKER_01]: A-A-I-I 15 years ago when the rest of us were still messing around with our iPads, you know what I mean?

24:50.602 --> 24:53.223
[SPEAKER_01]: Like, so I do this intro that nobody needs to know.

24:53.283 --> 24:55.704
[SPEAKER_01]: I don't need to qualify him because I did that already.

24:55.724 --> 24:59.045
[SPEAKER_01]: So people were like, yeah, and I stole that trick from Tom Billy who impact there.

24:59.065 --> 25:00.826
[SPEAKER_01]: He used to do the best intro ever, right?

25:00.846 --> 25:04.827
[SPEAKER_01]: And you go, okay, I've never heard of this person before, but after this minute and a half intro, I'm in.

25:05.107 --> 25:07.048
[SPEAKER_01]: I want to know what this person has to say, right?

25:07.368 --> 25:10.709
[SPEAKER_01]: So doing a great intro, that's a great gift of reciprocity.

25:11.049 --> 25:12.190
[SPEAKER_01]: Like if you show over a podcast

25:13.210 --> 25:23.374
[SPEAKER_01]: Is this nice that and I asked three of our friends and they said this I would be like, oh my god You know what I mean like you really prepared like let's go Let's have a great conversation.

25:23.434 --> 25:32.718
[SPEAKER_01]: I'm super into this right whole environment changes From the beginning of the conversation have your segments have your times make it easy

25:33.358 --> 25:39.481
[SPEAKER_01]: I think one of the biggest things, if you aren't going to hire somebody, is the best way to show people how you work is to show them how you work.

25:39.721 --> 25:49.945
[SPEAKER_01]: So make it easy, give them a calendar, to put themselves on your calendar, show up on time, send a reminder, show them how easy it is to work with you.

25:50.245 --> 25:53.106
[SPEAKER_01]: Because subconsciously, that also paints the picture.

25:53.146 --> 25:55.246
[SPEAKER_01]: So they go, yeah, that was pleasant, it was easy.

25:55.567 --> 25:56.407
[SPEAKER_01]: I was prepared.

25:56.767 --> 26:00.488
[SPEAKER_01]: I had the link in my inbox when it was time to show up for the recording.

26:00.508 --> 26:03.469
[SPEAKER_01]: It sounds basic, but you know, you know, everything was there.

26:03.529 --> 26:04.769
[SPEAKER_01]: The intro was really good.

26:04.809 --> 26:05.810
[SPEAKER_01]: The follow-up was good.

26:05.910 --> 26:07.670
[SPEAKER_01]: I liked the graphic she made of me.

26:07.730 --> 26:10.111
[SPEAKER_01]: I actually don't mind putting that on LinkedIn.

26:10.611 --> 26:13.972
[SPEAKER_01]: If that person hit me up and said, hey, I saw your friends with someone.

26:13.992 --> 26:14.932
[SPEAKER_01]: So would you make an intro?

26:14.972 --> 26:15.712
[SPEAKER_01]: I'd be like, sure.

26:15.732 --> 26:15.893
[SPEAKER_01]: Why not?

26:17.693 --> 26:25.747
[SPEAKER_01]: right so i think soft skills right is kind of the short answer right is soft skills like be a good interviewer and be a good human

26:27.687 --> 26:31.449
[SPEAKER_00]: Well, first off, I'm taking notes because I know there's places I can still improve.

26:31.549 --> 26:32.790
[SPEAKER_00]: I've been doing this for six years.

26:32.810 --> 26:33.950
[SPEAKER_00]: I'm not there yet.

26:34.151 --> 26:35.091
[SPEAKER_00]: I'm still improving.

26:35.131 --> 26:37.793
[SPEAKER_00]: I'm still trying to add more things to be better and better.

26:38.353 --> 26:41.815
[SPEAKER_00]: And I may want to just throw something on the other side as if somebody's listening to this.

26:42.275 --> 26:43.236
[SPEAKER_00]: They've been considering it.

26:43.256 --> 26:44.277
[SPEAKER_00]: They're a little nervous.

26:44.357 --> 26:49.440
[SPEAKER_00]: Maybe even like labeling themselves in a defeated way, being like, well, I'm a bit more introverted.

26:49.960 --> 26:53.206
[SPEAKER_00]: And when they just heard from you, they're like, oh my god, that's overwhelming.

26:53.807 --> 26:59.237
[SPEAKER_00]: Are there maybe some 80-20 that they should consider or maybe the overwhelm is a message that this may not be the right medium?

27:00.648 --> 27:06.312
[SPEAKER_01]: Maybe it's not the right medium because listen you kind of got to have a gift again like I like people I like chopping it up.

27:06.412 --> 27:22.863
[SPEAKER_01]: I like I mean people I don't line it McDonald's I'm that person that meets people everywhere I go you know what I'm saying like I'm of the co-strike five years ago And I have my 50th birthday and I could only invite 40 people and I had this Half my list of friends and I thought so

27:23.603 --> 27:38.102
[SPEAKER_01]: That how lucky am I that it you know 50 years old moving to a new country and I have more than 40 friends to invite to a bird but I'm a chatty Kathy I never know when to shut the hell up like there's a meme going around says I wish I could be mysterious But I just never shut up and I was like I feel that

27:38.663 --> 27:39.664
[SPEAKER_01]: But I like people.

27:39.704 --> 27:40.244
[SPEAKER_01]: I'm Irish.

27:40.284 --> 27:43.426
[SPEAKER_01]: I grew up around a few bunch of people with microphones in their hands, and that's what we do.

27:43.467 --> 27:44.287
[SPEAKER_01]: We gas each other out.

27:44.307 --> 27:44.988
[SPEAKER_01]: We talk to each other.

27:45.008 --> 27:45.628
[SPEAKER_01]: We make speeches.

27:45.648 --> 27:46.469
[SPEAKER_01]: We make each other laugh.

27:46.489 --> 27:46.969
[SPEAKER_01]: We get drunk.

27:46.989 --> 27:47.409
[SPEAKER_01]: You know what I mean?

27:47.429 --> 27:48.250
[SPEAKER_01]: That's in my blood.

27:48.290 --> 27:49.731
[SPEAKER_01]: So I thoroughly enjoy it.

27:49.751 --> 27:50.832
[SPEAKER_01]: This is the best part of my day.

27:50.852 --> 27:52.233
[SPEAKER_01]: I like hanging out with people like you.

27:52.553 --> 27:54.314
[SPEAKER_01]: I like complaining about you.

27:54.334 --> 27:55.175
[SPEAKER_01]: I hate microphones.

27:55.535 --> 28:20.174
[SPEAKER_01]: to me it's not uncomfortable you know I mean so like you know if it is uncomfortable and you're like I just don't know what to talk but then don't and like go all in on SEO to be honest and find and just find the people that are looking for what you already have because I think there's a real misnomer about like just put yourself out there and people will find you and like you know I mentioned I have 12,000 followers on Facebook yesterday I posted hey it's official I have this

28:25.422 --> 28:29.247
[SPEAKER_00]: You know how many of those people that follow me know that I own a podcast production agency?

28:30.088 --> 28:30.769
[SPEAKER_01]: Very few.

28:31.529 --> 28:34.133
[SPEAKER_01]: They, I don't really co-mingle those funds.

28:34.493 --> 28:37.617
[SPEAKER_01]: And even if I did, I don't think they would hire me.

28:37.697 --> 28:41.922
[SPEAKER_01]: So attention is not the same as a discovery call.

28:42.683 --> 28:48.865
[SPEAKER_01]: And I think we've all been sold a lie, Gary V. Damn you, straight to wherever hell he is this weekend.

28:48.885 --> 28:49.425
[SPEAKER_01]: Do you know what I mean?

28:49.445 --> 28:51.106
[SPEAKER_01]: But he was like more and more and more.

28:51.346 --> 28:54.807
[SPEAKER_01]: No, no, maybe then, but not now.

28:55.367 --> 28:57.127
[SPEAKER_01]: It's like, people want to resonate.

28:57.308 --> 29:05.810
[SPEAKER_01]: I think that's why people, the 65 year old gaggle or angry women, they resonate with me because they're waking up like I am, like we're all having similar feelings, right?

29:06.150 --> 29:08.051
[SPEAKER_01]: But none of those women are ever going to hire me.

29:08.071 --> 29:08.411
[SPEAKER_01]: So I think,

29:08.671 --> 29:33.000
[SPEAKER_01]: people need to be really clear about getting the tension and filling your pipeline and the difference between the two and it's a setup because at the same time I made the mistake last week of saying that shaming people for using AI flyers is classist and naive because I know that every business owner is running clawed co-work 17 hours a day and those AI flyers are the least offensive thing being made on the internet right now.

29:33.480 --> 29:38.923
[SPEAKER_01]: And we're shaming people for using the same resources, and 10,000 people told me I should kill myself.

29:40.104 --> 29:51.431
[SPEAKER_01]: 10,000 people message me and told me, I won't even list off all the insults that they said to me or your partners might get taken off the air because the things people said to me is for simply saying that we shouldn't shame people.

29:51.731 --> 29:53.292
[SPEAKER_01]: So all attention is not good.

29:53.472 --> 29:54.853
[SPEAKER_01]: All attention doesn't move the needle.

29:55.013 --> 29:56.554
[SPEAKER_01]: All attention doesn't fill your pipeline.

29:56.994 --> 29:58.075
[SPEAKER_01]: It is a trap.

29:58.695 --> 30:00.076
[SPEAKER_01]: It is a straight-up trap.

30:02.105 --> 30:08.411
[SPEAKER_00]: I love how this whole way of using a podcast is so quickly, like closely tied into a sales process.

30:08.892 --> 30:14.817
[SPEAKER_00]: And I think that's one of the biggest missed opportunity, you know, me being a sales guy is something I absolutely love.

30:14.978 --> 30:18.781
[SPEAKER_00]: Everyone's trying to shout louder on social media to try to get the attention of the right people.

30:19.182 --> 30:24.847
[SPEAKER_00]: You're basically turning the whole formula on its head where you're not just waiting for an algorithm to drop someone on your lat.

30:24.867 --> 30:25.288
[SPEAKER_00]: You get to,

30:25.928 --> 30:26.928
[SPEAKER_00]: openly outreach.

30:27.668 --> 30:31.209
[SPEAKER_00]: Most people are trying to outreach saying like, Hi, you don't know who I am.

30:31.269 --> 30:35.250
[SPEAKER_00]: Do business with me, which just gets ignored, spam, nothing happens.

30:35.750 --> 30:43.412
[SPEAKER_00]: The podcast invitation still has a way of standing out so much more than any other communication piece that comes in.

30:43.812 --> 30:45.233
[SPEAKER_00]: I mean, I get pitched.

30:46.133 --> 30:59.207
[SPEAKER_00]: for God, probably like 20 to 40 times a day for people that want to come on my show, but when you reach out to invite someone to go on theirs, the opt-in rate is ridiculously different.

30:59.728 --> 31:02.631
[SPEAKER_00]: This to me is the real secret sauce in the age of AI.

31:03.092 --> 31:07.877
[SPEAKER_00]: Why is it that it's so different of a relationship by sending out an invitation for them to come on your show?

31:09.310 --> 31:31.135
[SPEAKER_01]: Exactly, and then they get to know you the real you they're like, well, you're funny You're like your little or Reverend and I like that and this is the most fun I've had three weeks because I did and a lot of times They would show up like this, you know, because like you might get a lot older white dudes on the podcast and they're like Hey, I'm gonna be one chill Hey, well, I came from one so we're even you know, I'm trying to change our brand, okay?

31:32.005 --> 31:32.546
[SPEAKER_01]: I'm Irish.

31:32.586 --> 31:32.886
[SPEAKER_01]: I'm not.

31:33.127 --> 31:33.767
[SPEAKER_01]: I'm just kidding.

31:34.168 --> 31:34.969
[SPEAKER_01]: Don't cancel me.

31:35.009 --> 31:41.236
[SPEAKER_01]: I know I'm white, but you know, but you know, these guys show up sometimes and you know, and I got to like get him it, but that intro man.

31:41.276 --> 31:50.626
[SPEAKER_01]: I'm like, okay, I'm sitting here with someone so, and I'm I'm reading this one minute long intro that they did not write and they're like, oh shit, okay, okay, you, you see.

31:51.387 --> 32:02.998
[SPEAKER_01]: The physical change in them, and then I'm asking him good question, but I'm also like sparring with them because I don't know enough about AI 10 years ago with the guy that got 15 million from HP.

32:03.098 --> 32:12.046
[SPEAKER_01]: I don't know enough to talk about that, but what I can talk about is what he's doing now and how he's using content marketing to move the needle forward, and that's interesting.

32:12.366 --> 32:22.533
[SPEAKER_01]: You know, if you keep the conversation going and you're keeping it choppy and you're asking good questions because you know them and you're not like referring to the sheet that was prepared because you know content marketing.

32:22.553 --> 32:25.295
[SPEAKER_01]: I'm like, oh man, you did that, you know, oh, let's talk about that.

32:25.335 --> 32:26.476
[SPEAKER_01]: Well, what did that look like?

32:26.716 --> 32:27.937
[SPEAKER_01]: How is that impacting you now?

32:28.238 --> 32:30.259
[SPEAKER_01]: What do you think is going to happen moving forward?

32:30.279 --> 32:31.380
[SPEAKER_01]: Because at the end of the day,

32:31.780 --> 32:42.507
[SPEAKER_01]: As much as we like resilient stories and stuff like I ain't got enough time to listen anymore dudes tell how they made it Okay, you don't know me and like how are you going to make it what are you doing next quarter?

32:42.827 --> 32:44.668
[SPEAKER_01]: What are you doing with these tariffs?

32:44.748 --> 32:48.410
[SPEAKER_01]: What are you doing with everything that's having how are you surviving right now?

32:48.430 --> 32:58.196
[SPEAKER_01]: I'm super happy for you do that you crushed it in the past But I want to talk about next quarter and how the hell I'm gonna pay my eight employees and what gem you can give me and that's where people want to hear

32:58.636 --> 33:03.179
[SPEAKER_01]: I really like, you know, a couple years ago, I went on this mission to give myself a modern day MBA.

33:03.479 --> 33:09.022
[SPEAKER_01]: And I listened to 130 books over the course of three years on business development, a little bit of leadership.

33:09.522 --> 33:13.745
[SPEAKER_01]: And like, if I got less than the one more dude,

33:14.445 --> 33:16.066
[SPEAKER_01]: tell me how to be successful.

33:16.526 --> 33:19.147
[SPEAKER_01]: Yeah, I can't handle it anymore.

33:19.167 --> 33:21.267
[SPEAKER_01]: I got my full and now I'm ready to move on.

33:21.688 --> 33:24.088
[SPEAKER_01]: I want to talk about, I don't want to talk about what you did.

33:24.108 --> 33:25.569
[SPEAKER_01]: I want to talk about how do I do it now?

33:26.029 --> 33:26.869
[SPEAKER_01]: How do I do it now?

33:26.949 --> 33:28.230
[SPEAKER_01]: What do I do right now?

33:28.310 --> 33:29.770
[SPEAKER_01]: And I think that's what listeners want.

33:29.910 --> 33:30.370
[SPEAKER_01]: I want it.

33:30.731 --> 33:31.671
[SPEAKER_01]: The listeners want it.

33:32.291 --> 33:33.652
[SPEAKER_01]: The guy wants to talk about it.

33:34.072 --> 33:39.874
[SPEAKER_01]: Everybody wins, but more importantly, I get to show that I know what I'm talking about without having to say, oh, when Heartcast Media does this.

33:40.114 --> 33:41.134
[SPEAKER_01]: And Heartcast Media does it.

33:41.194 --> 33:42.515
[SPEAKER_01]: I never mentioned Heartcast Media.

33:43.875 --> 33:44.755
[SPEAKER_01]: I don't need to.

33:45.515 --> 33:47.056
[SPEAKER_01]: It doesn't matter what the name of my company is.

33:47.096 --> 33:48.116
[SPEAKER_01]: At the end, they're going to go Molly.

33:48.396 --> 33:48.956
[SPEAKER_01]: You know what?

33:49.236 --> 33:50.936
[SPEAKER_01]: I'm skeptical, but I like you.

33:51.236 --> 33:54.157
[SPEAKER_01]: And then of course, my invite to the podcast is on my website.

33:54.237 --> 33:56.377
[SPEAKER_01]: So what happens is I reach out to them.

33:56.417 --> 33:57.318
[SPEAKER_01]: I send them the invite.

33:57.338 --> 33:57.938
[SPEAKER_01]: They go on.

33:57.978 --> 33:58.898
[SPEAKER_01]: They sign up for it.

33:58.938 --> 34:01.798
[SPEAKER_01]: And then of course, they're going to tool around my website and check it out.

34:01.818 --> 34:02.578
[SPEAKER_01]: They're already there.

34:02.919 --> 34:06.619
[SPEAKER_01]: So by the time I press stop on the interview, they go Molly, this was a lot of fun.

34:06.919 --> 34:09.160
[SPEAKER_01]: By the way, tell me more about your rates and services.

34:09.200 --> 34:10.580
[SPEAKER_01]: I think I have a couple of people for you.

34:11.200 --> 34:12.701
[SPEAKER_01]: every single time.

34:13.081 --> 34:16.742
[SPEAKER_01]: So it's just a different way of looking at it, but I'm not using them.

34:16.762 --> 34:17.542
[SPEAKER_01]: It's a relationship.

34:17.582 --> 34:18.702
[SPEAKER_01]: I'm in there.

34:18.782 --> 34:19.883
[SPEAKER_01]: It's like a trauma response.

34:19.943 --> 34:21.623
[SPEAKER_01]: I'm the youngest of four average Catholic kids.

34:21.663 --> 34:23.624
[SPEAKER_01]: Like if you don't like me, I'm going to make you like me.

34:23.644 --> 34:24.104
[SPEAKER_01]: You know what I mean?

34:24.124 --> 34:24.784
[SPEAKER_01]: I can't help it.

34:25.244 --> 34:25.785
[SPEAKER_01]: It's true.

34:25.825 --> 34:27.105
[SPEAKER_01]: Like I can make anybody like me.

34:27.405 --> 34:28.625
[SPEAKER_01]: So it's a dance.

34:28.665 --> 34:29.746
[SPEAKER_01]: It's a relationship.

34:29.766 --> 34:30.466
[SPEAKER_01]: You know what I mean?

34:30.486 --> 34:33.047
[SPEAKER_01]: Sometimes I hang up and I go, I don't really want to work with that guy anyway.

34:33.067 --> 34:33.767
[SPEAKER_01]: It was a bit of a show.

34:33.807 --> 34:35.508
[SPEAKER_01]: And then other times I'm like, man, that guy was awesome.

34:35.528 --> 34:36.308
[SPEAKER_01]: That was so much fun.

34:36.948 --> 34:37.388
[SPEAKER_01]: You know what I mean?

34:37.428 --> 34:38.628
[SPEAKER_01]: I want to hang out with him again.

34:38.648 --> 34:39.369
[SPEAKER_01]: You know what I mean?

34:39.389 --> 34:39.689
[SPEAKER_01]: Like you.

34:39.729 --> 34:40.869
[SPEAKER_01]: I think we could hang out again.

34:40.889 --> 34:41.849
[SPEAKER_01]: I'm sure we that will grow.

34:41.869 --> 34:43.289
[SPEAKER_00]: That's a brochure we could hang out.

34:43.329 --> 34:45.230
[SPEAKER_00]: Although we're at the exit as of the world.

34:45.270 --> 34:47.210
[SPEAKER_00]: So there needs to be like a middle ground here.

34:47.990 --> 34:52.091
[SPEAKER_01]: Well, you kind of close to Rika and we'll do a retreat together about podcasting or something.

34:52.111 --> 34:55.972
[SPEAKER_00]: Well, I'll tell you what, we do a lot of retreats we've been wanting to do something close to Rika.

34:55.992 --> 35:00.893
[SPEAKER_00]: So maybe the business that will come on the back end of this is perhaps you should collaborate on that new retreat center you just picked up.

35:01.377 --> 35:06.281
[SPEAKER_01]: Well, yeah, and that's what, you know, the audience in here, but right before I came down here, I was at my new retreat center.

35:06.321 --> 35:08.062
[SPEAKER_01]: So, and this is a perfect example.

35:08.382 --> 35:10.304
[SPEAKER_01]: This is a perfect example of what I'm talking about.

35:10.544 --> 35:12.906
[SPEAKER_01]: We're just two people, it's like anthropology.

35:12.926 --> 35:23.614
[SPEAKER_01]: I mean, we're just trying to learn about each other, chop it up about stuff we care about, provide a little value for the audience, which is such an overused term, but I think we did that today, and then who knows what'll come between the two of us.

35:23.654 --> 35:24.274
[SPEAKER_01]: You know what I mean?

35:24.294 --> 35:26.696
[SPEAKER_01]: Who knows, what could, I mean, anything is plausible.

35:26.716 --> 35:28.257
[SPEAKER_01]: We could be doing retreats together and fight.

35:28.277 --> 35:30.479
[SPEAKER_01]: I mean, like, the world is a crazy place.

35:30.779 --> 35:50.807
[SPEAKER_00]: you know guys we're gonna end the recording here me and Molly just need to catch every got some business we've done our objective but honestly that's kind of there's there's so much of those types of conversation that happen every single time I post my show like the audience doesn't get to do this but after we have a great time sharing a bunch of content we stop record business happens like all the time

35:51.733 --> 35:55.636
[SPEAKER_01]: And for people who are listening, they like, this is a more interesting interview to listen to because we're both into it.

35:55.656 --> 35:56.157
[SPEAKER_01]: We're having a good time.

35:56.177 --> 35:56.457
[SPEAKER_01]: We're present.

35:56.477 --> 35:57.278
[SPEAKER_01]: We're talking about stuff we care about.

35:57.298 --> 35:57.818
[SPEAKER_01]: We're interested in this.

35:57.838 --> 36:15.252
[SPEAKER_01]: It's different than just like, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember, remember,

36:15.632 --> 36:23.879
[SPEAKER_01]: And I'm not going to change it took a long time to bake this cake and for some people they're like, I'm going to pray for her and then other people are like, I love you.

36:23.899 --> 36:26.140
[SPEAKER_01]: I want to spend all my time with you.

36:26.240 --> 36:28.102
[SPEAKER_01]: I want to refer all my clients to you.

36:28.482 --> 36:34.106
[SPEAKER_01]: So you just, you just, it's like meeting people in the ladies bathroom and doing my assignments.

36:34.126 --> 36:34.707
[SPEAKER_01]: You know, it's like,

36:35.530 --> 36:36.670
[SPEAKER_00]: I do not know how that is.

36:36.850 --> 36:38.171
[SPEAKER_01]: Well, I would hope not.

36:38.411 --> 36:38.991
[SPEAKER_01]: I would hope not.

36:39.471 --> 36:44.372
[SPEAKER_01]: Well, or maybe on the bottom of what the male equivalent is, but women bond hard in bathrooms.

36:44.432 --> 37:00.217
[SPEAKER_00]: Like, okay, I have a story, which will be the last thing probably saying, and I've never shared this on the podcast before, but the most interesting bathroom story is I quit drinking like, oh God, I'm like seven, seven, some years ago, and I met my, when I met my girlfriend, maybe a couple months in New Year's Eve was coming.

37:00.257 --> 37:01.897
[SPEAKER_00]: She's Russian, New Year's Eve is a big deal.

37:01.957 --> 37:03.398
[SPEAKER_00]: I was, I was not drinking at that time.

37:05.018 --> 37:10.463
[SPEAKER_00]: Well, I said, look, I don't drink, but it's New Year's Eve and it's important to you, but let's me show you a side of me that you'll never get to see.

37:10.783 --> 37:13.145
[SPEAKER_00]: Let's get drunk together, and then you'll get to see what happens.

37:13.525 --> 37:14.006
[SPEAKER_00]: We went out.

37:14.486 --> 37:15.427
[SPEAKER_00]: We had a great time.

37:15.487 --> 37:19.050
[SPEAKER_00]: It was really fun, and in the middle of my in-embrated state.

37:19.350 --> 37:22.073
[SPEAKER_00]: I went to the bathroom, and there was a guy there who was telling me where

37:22.573 --> 37:40.622
[SPEAKER_00]: The next place is going to be that there's going to be like an after bar because the place was closing and then I come back to my girlfriend's like guys I met a wizard in the bathroom and he's told us the next destination and then everyone's like what we don't know why But we trust you and we're all gonna follow along and so that's the most interesting bathroom story

37:42.390 --> 37:44.791
[SPEAKER_01]: Listen, it happens all the time, you know what I mean?

37:44.811 --> 37:48.273
[SPEAKER_01]: Like, especially with women because we can't smell the bathroom stuff.

37:48.353 --> 37:54.237
[SPEAKER_01]: I like your dress or this or someone's like, oh, I just left my boyfriend or filed a restraining order today.

37:54.257 --> 37:57.999
[SPEAKER_01]: And then somehow, I mean, it's the things that happen in women's bathrooms is like,

37:58.199 --> 38:02.140
[SPEAKER_01]: the UN should study like what happens inside of women's bathrooms, honestly.

38:02.160 --> 38:05.181
[SPEAKER_01]: Like we all come together and share lipstick.

38:05.341 --> 38:09.802
[SPEAKER_01]: It's a wild, wild place with no barriers, no politics, nothing.

38:09.842 --> 38:10.582
[SPEAKER_01]: It's kind of lovely.

38:10.903 --> 38:12.483
[SPEAKER_01]: But that's what podcasting should be.

38:12.603 --> 38:19.825
[SPEAKER_00]: But imagine if it was, what if it was politics and every leader was a woman and then there'd be like deals being made in the bathroom.

38:20.545 --> 38:21.706
[SPEAKER_01]: And then it would be so much better.

38:21.726 --> 38:23.686
[SPEAKER_01]: There would be so much better.

38:24.686 --> 38:24.947
[SPEAKER_01]: The whole

38:26.903 --> 38:28.124
[SPEAKER_01]: But that's kind of what a podcast is.

38:28.204 --> 38:37.611
[SPEAKER_01]: It's just not because you're hanging out, you're like networking in an event, you meet each other at the bar, it's like if people can take in more like that and like build a relationship with somebody because you just never know.

38:37.691 --> 38:43.176
[SPEAKER_01]: I mean, God, in fact, just last week, a friend came to visit me and we also do podcasts booking.

38:43.216 --> 38:44.657
[SPEAKER_01]: So that's how I pitched you.

38:44.737 --> 38:48.460
[SPEAKER_01]: I was one of those 30 or 40 pitches, but we got through when you booked one of my clients.

38:48.920 --> 38:53.306
[SPEAKER_01]: And then my assistant pitched me because she was like, oh, this is a great fit for you.

38:53.847 --> 38:56.511
[SPEAKER_01]: And so, same thing, another podcast that we pitched.

38:56.891 --> 38:59.175
[SPEAKER_01]: She ended up coming a visit me for a week like two weeks ago.

38:59.540 --> 39:23.702
[SPEAKER_00]: already you know that's an example of a pitch done right that's why you're on the show now because you know if it's an AI generated pitch that I get three automatic follow up from your CRM I'm like I get so many and they send it you know what like I run the podcast Jason Mark Campbell dot com but I'm also running this like breath word company soma breath and so I receive podcast pitches for this podcast at my Jason at soma breath dot com and I'm like

39:24.402 --> 39:33.087
[SPEAKER_00]: Why are you sending me podcasts invitation for the company I'm GM like they scraped the email from somewhere and then it It just makes me not want to have them on the show

39:33.978 --> 39:45.283
[SPEAKER_01]: Well, you'll appreciate, so I put people on stages for 20 years because I own a, I was, I've owned a multimedia company for 25 plus years out of DC and I was primarily focused on building community through art music and culture.

39:45.303 --> 39:49.045
[SPEAKER_01]: And so I managed 160 artists, I built recording studios, podcast studios.

39:49.085 --> 39:52.887
[SPEAKER_01]: I mean, I did it all, you know, and everything is about relationships.

39:53.007 --> 39:55.788
[SPEAKER_01]: And I've been putting people on stages for so long, but it's a phone call.

39:55.828 --> 39:57.569
[SPEAKER_01]: Hey, we need somebody for the cherry blossom plate.

39:57.829 --> 39:58.749
[SPEAKER_01]: Hey, I got a guy.

39:58.789 --> 40:01.550
[SPEAKER_01]: I'm trying to get them booked at South by Southwest at the Virgin Mobile House.

40:01.570 --> 40:03.291
[SPEAKER_01]: Can you make room on the state?

40:03.411 --> 40:04.652
[SPEAKER_01]: It's not cold pitches.

40:04.672 --> 40:07.893
[SPEAKER_01]: This is before cold pitching even really existed with AI and all that.

40:08.353 --> 40:10.894
[SPEAKER_01]: So a couple years ago, I was like, I'm so sick of these bad pitches.

40:10.934 --> 40:14.016
[SPEAKER_01]: We need to start a booking agency inside a hardcast media.

40:14.496 --> 40:18.958
[SPEAKER_01]: And our whole angle is that we have our always a yes list with over 900 podcasts on it.

40:19.018 --> 40:22.079
[SPEAKER_01]: And it's all relationship based because we're not cold pitching anybody.

40:22.459 --> 40:24.140
[SPEAKER_01]: And when we do, we reach out and we say,

40:24.880 --> 40:27.280
[SPEAKER_01]: I'm a podcast producer, a bunch of podcasts in the top 10.

40:27.300 --> 40:29.001
[SPEAKER_01]: That's our main jam, but I got a couple of clients.

40:29.361 --> 40:31.021
[SPEAKER_01]: What are you looking for exactly?

40:31.361 --> 40:36.462
[SPEAKER_01]: And they usually respond and go, thank you so much for not hammering my inbox with bad pitches.

40:36.762 --> 40:38.722
[SPEAKER_01]: This is the exact person we want.

40:38.782 --> 40:39.563
[SPEAKER_01]: And I go, awesome.

40:39.583 --> 40:41.943
[SPEAKER_01]: I don't have that right now, but I'm going to update my notes.

40:42.023 --> 40:44.203
[SPEAKER_01]: And if I do, and when I do, I'll let you know.

40:44.303 --> 40:45.724
[SPEAKER_01]: And if not, you'll never hear from me again.

40:45.744 --> 40:46.924
[SPEAKER_01]: And they go, thank you.

40:47.424 --> 40:48.184
[SPEAKER_01]: Thank you so much.

40:48.464 --> 40:48.964
[SPEAKER_00]: There you are.

40:49.024 --> 40:52.585
[SPEAKER_00]: You speak in the language that you want to receive as the prospect, right?

40:53.445 --> 40:57.047
[SPEAKER_01]: Because I also get podcast pictures because I have a couple of podcasts, you know what I mean?

40:57.067 --> 41:00.209
[SPEAKER_01]: So like I get it, and then everybody's lying to each other.

41:00.229 --> 41:03.311
[SPEAKER_01]: I really love it, you know you didn't know you didn't.

41:03.331 --> 41:09.615
[SPEAKER_00]: I really, I really like, I listened to that last episode that that that that that that that that that that that that anyways here's my guess that I'm like uh

41:11.192 --> 41:12.673
[SPEAKER_01]: who would bring tremendous value.

41:12.753 --> 41:17.734
[SPEAKER_01]: I'm like, how, how, is he a wizard, too?

41:17.774 --> 41:19.995
[SPEAKER_01]: You know what I mean, like, oh, you know what I mean?

41:20.295 --> 41:21.996
[SPEAKER_01]: What does that even mean, you know?

41:22.436 --> 41:24.757
[SPEAKER_01]: So, but it's, again, it's all about relationships, right?

41:24.797 --> 41:30.179
[SPEAKER_01]: And so now moving forward, when I'm like, oh, I got the perfect guy, you know, for Jay's, I could be like, boom, I got you.

41:30.199 --> 41:31.979
[SPEAKER_01]: I can hit you up and be like, dude, I got you.

41:31.999 --> 41:32.620
[SPEAKER_01]: I got the best guy.

41:32.640 --> 41:33.560
[SPEAKER_01]: This is my reality.

41:33.780 --> 41:36.223
[SPEAKER_00]: I have five agencies that pitch me a bunch of guests now.

41:36.263 --> 41:41.448
[SPEAKER_00]: Like I know who they are, they like, when they message, they get like they send me a short list of potential guests.

41:41.488 --> 41:47.153
[SPEAKER_00]: They book up my show for the rest of, like I have my shows booked up till September plus out of this probably coming out in September.

41:47.574 --> 41:49.556
[SPEAKER_00]: Uh, you don't know when we recorded.

41:50.016 --> 41:59.420
[SPEAKER_00]: So I have that short list of people and then the only place I also have my own prospecting is I work with Penguin Random House They always publish a list of their upcoming books.

41:59.440 --> 42:01.100
[SPEAKER_00]: They have the publisher list up boom.

42:01.180 --> 42:03.701
[SPEAKER_00]: You get that in your inbox Your whole show.

42:03.721 --> 42:04.822
[SPEAKER_00]: You got all your guests lined up.

42:04.862 --> 42:05.482
[SPEAKER_00]: It's perfect.

42:05.922 --> 42:08.663
[SPEAKER_00]: So yeah There's an evolution to this space.

42:08.743 --> 42:13.025
[SPEAKER_00]: Are you excited about where the podcast space is going particularly with your show and where you're working with your guests?

42:13.707 --> 42:37.292
[SPEAKER_01]: I am because I, you know, I think it matters and I think that we need to get back to people being people again and not like clever pitches and quips and AI crap and all that and I mean, I'm not an AI hate or I use it, but you know, like we need to get back to being people again, especially right now, especially with everything going on in the world and all the bad stuff and all the pain and all the suffering, it matters so much just to be humans again.

42:43.953 --> 43:01.277
[SPEAKER_01]: Absolutely love and scar cancer and passed away in like six weeks and I know and I've shed a lot of tears over because she was amazing and I really love her And I know that sounds weird to say that I love my client like single white female vibes I get that but like I actually do love my clients.

43:01.357 --> 43:01.978
[SPEAKER_01]: You know what I mean?

43:02.098 --> 43:06.899
[SPEAKER_01]: I really like them and they like me and I want to see them succeed

43:07.999 --> 43:11.962
[SPEAKER_01]: We need to have better conversations with each other, right like listening is the revolution.

43:11.982 --> 43:15.024
[SPEAKER_01]: That's my company tagline is listening is the revolution.

43:15.104 --> 43:28.612
[SPEAKER_00]: So I'm still into it I'm gonna I'm just gonna pull a plug for myself because you quoted something that I think is worthy But there is a chapter in my book love your client.

43:29.332 --> 43:30.313
[SPEAKER_00]: I don't think that's crazy.

43:31.073 --> 43:32.214
[SPEAKER_01]: I love my clients.

43:32.314 --> 43:33.415
[SPEAKER_01]: I really do like

43:34.828 --> 43:42.073
[SPEAKER_01]: I've had clients break down in tears of me on calls about what ever is going on with their husband or their lives, I mean, because that's what it is.

43:42.113 --> 43:47.657
[SPEAKER_01]: We're all people just trying to get through this crazy ass world that is on fire right now.

43:47.717 --> 43:52.660
[SPEAKER_01]: And so, if you don't like your clients, man, I think you're getting it all wrong, you know what I mean?

43:53.321 --> 43:59.425
[SPEAKER_01]: I spent a lot of years in corporate America, I worked with a Washington business journal for a bunch of years and I was in real estate finance for a bunch of years.

44:00.466 --> 44:01.527
[SPEAKER_01]: I don't work with anybody.

44:01.608 --> 44:11.943
[SPEAKER_01]: I don't like I'm not mean about it, but I'm like this jelly ink for you my dude I'm sorry you don't find something else too short to be dealing with shitty clothes and the first time you fire one you're like

44:13.258 --> 44:17.899
[SPEAKER_01]: Well, everybody's got to go.

44:17.939 --> 44:19.239
[SPEAKER_01]: It's like Oprah reverse Oprah.

44:19.259 --> 44:21.440
[SPEAKER_01]: Like you're fired and you're But yeah, everybody's got to go.

44:21.480 --> 44:22.600
[SPEAKER_01]: You know, it's great.

44:22.740 --> 44:25.980
[SPEAKER_01]: And then you never go back and everyone's So I'm like a bad client.

44:26.000 --> 44:35.382
[SPEAKER_01]: We'll sneak in and you know it in your gut and then they turn out to be bad And you go Just long enough to prove you right No, and then you don't do it again for five years.

44:35.402 --> 44:36.622
[SPEAKER_01]: You know, it's like dating.

44:36.662 --> 44:38.743
[SPEAKER_01]: You're like, oh, yeah That's why I don't date areas.

44:39.183 --> 44:39.903
[SPEAKER_01]: You know, I mean like

44:41.838 --> 44:42.599
[SPEAKER_01]: certain no offense.

44:42.779 --> 44:45.783
[SPEAKER_01]: I would like being friends with areas, but I will never date them.

44:45.843 --> 44:46.804
[SPEAKER_01]: Sorry.

44:47.085 --> 44:47.625
[SPEAKER_00]: It's okay.

44:47.986 --> 44:48.326
[SPEAKER_00]: I rep.

44:48.546 --> 44:49.728
[SPEAKER_00]: I put a ring on mine.

44:49.748 --> 44:50.429
[SPEAKER_00]: We're good to go.

44:51.110 --> 44:52.732
[SPEAKER_01]: I was like classic areas.

44:52.792 --> 44:53.292
[SPEAKER_01]: No, it's good.

44:53.352 --> 44:54.514
[SPEAKER_01]: Yeah, I clasped it.

44:56.317 --> 45:00.138
[SPEAKER_00]: Molly, it's been an absolute pleasure having this conversation.

45:00.158 --> 45:00.439
[SPEAKER_00]: Thank you.

45:00.699 --> 45:03.440
[SPEAKER_00]: I think you are definitely someone who walks the talk.

45:04.000 --> 45:12.363
[SPEAKER_00]: Everything that you've brought into the energy of this podcast is a testament to everything that you preach about what you do for your clients, for the listeners who are paying attention.

45:12.603 --> 45:15.784
[SPEAKER_00]: We're going to put a link towards hard-cast media as well as Molly's websites.

45:15.804 --> 45:16.905
[SPEAKER_00]: You can go and discover more.

45:17.165 --> 45:20.826
[SPEAKER_00]: If any of this resonate with you in your light, wow, this is the kind of company I want to work with.

45:21.106 --> 45:22.707
[SPEAKER_00]: This is the kind of initiative I want to do.

45:22.727 --> 45:24.928
[SPEAKER_00]: The business podcasting makes a lot of sense with me.

45:25.348 --> 45:31.933
[SPEAKER_00]: I can get out of my shell and maybe I can speak to a lot of people that might be fun to do business with and that might be the whole reason of doing the podcast.

45:32.313 --> 45:33.934
[SPEAKER_00]: You will be in great hands with Molly.

45:34.054 --> 45:39.638
[SPEAKER_00]: I can tell we're going to have some conversations about business that we want to develop which is a testament to exactly what she's preaching about.

45:40.038 --> 45:42.240
[SPEAKER_00]: Maybe we'll end up doing a retreat at her location.

45:42.660 --> 45:47.363
[SPEAKER_00]: Maybe we'll start doing some collaboration since the breath work company I work with is so embedded with music.

45:47.403 --> 45:48.744
[SPEAKER_00]: She spoke about music industry.

45:48.764 --> 45:49.885
[SPEAKER_00]: I'm going to pull on that string.

45:50.265 --> 45:57.810
[SPEAKER_00]: and then maybe even going to see if my podcast should be working closer with her, agency so that I can have more simplicity in my life and more results for the show.

45:58.310 --> 46:06.695
[SPEAKER_00]: All of that is a pure testament to what she's doing works and more people should be paying attention and I'm glad you've enlightened my audience with your wisdom and your entertainment.

46:07.361 --> 46:08.242
[SPEAKER_01]: Well, thank you.

46:08.322 --> 46:09.002
[SPEAKER_01]: Thank you very much.

46:09.022 --> 46:09.683
[SPEAKER_01]: Thanks for having me.

46:09.703 --> 46:11.764
[SPEAKER_01]: This is honestly a lot of fun for me to.

46:11.804 --> 46:13.025
[SPEAKER_01]: I really appreciate being here.

46:13.865 --> 46:15.086
[SPEAKER_00]: There was an absolute pleasure.

46:15.166 --> 46:16.607
[SPEAKER_00]: It is mutual and all the best.

46:16.707 --> 46:17.988
[SPEAKER_00]: Again, for everybody, go and check out.

46:18.008 --> 46:22.491
[SPEAKER_00]: We'll put a link to the websites, the book, and everything else so you can bring a little more molly into your life.

46:22.531 --> 46:24.072
[SPEAKER_00]: It's definitely going to put a smile on your face.

46:24.513 --> 46:25.493
[SPEAKER_00]: And some wisdom in your brain.

46:26.034 --> 46:26.554
[SPEAKER_01]: Thank you.

46:27.154 --> 46:27.675
[SPEAKER_01]: Thank you.

46:32.218 --> 46:33.959
[SPEAKER_00]: I am your host, Jason Mark Campbell.